Even the tiniest element of your store’s design can have a great impact on your customers’ shopping experiences. Your store’s design can decide whether your customers will stay longer and convert or abandon it and go to your competitors. Therefore, enhancing and optimizing the design of your store becomes essential to attract and retain more customers. If you’re running your store on Shopify, then here are some useful tips to make your Shopify store’s design look stunning.
Effective Ways to Enhance Your Shopify Store’s Design
Make Use of a Smart Pop-up Strategy
You should ensure that your store experience is appealing to your customers and not frustrating. Many times, first-time store visitors are bombarded with 2-3 pop-ups, requesting user permission to subscribe to newsletters or redeem a discount code. Customers are likely to get annoyed and instantly leave the store. This leads to lower conversion rates.
Therefore, avoid overwhelming the customer, especially when they have just landed in your store. But, that doesn’t mean that you should not use a pop-up on your Shopify store. You need to implement your pop-up strategy smartly.
Here’s how you can do it!
- Pick up one pop-up or prominent message to show. Whether it is a subscription box, spin wheel, or web push opt-in, choose one pop-up to display to your store visitors. You may use Privy to implement a well-designed pop-up.
- Create a converting pop-up design. Optimize and create the best copy of your pop-up, entice them with an attractive deal, and make your offer a steal deal offer, so that they can’t afford to miss it.
- Make your pop-up appear after 5-10 seconds after the customer lands on your store. This will give time for customers to explore your store before making any decision.
Choose Suitable Colors for Highlighting Details
The aesthetics of your Shopify store’s design plays a crucial in increasing conversions. Around 42% of customers develop an opinion of a website based on its appearance, including color scheme. Also, 52% of customers never visit a site again if they don’t like its aesthetics.
The way how you use colors on your website can significantly impact your user experience. Here’s how you can make use of colors to capture customers’ interests.
- Select your brand color to highlight important sections of your store that demand more attention.
- Using green color for specific buttons like ‘Add to Cart’ and ‘Checkout’ is ideal as it resembles positivity.
- Avoid using too many colors. Choose a specific color palette, and keep colors minimal. However, if you want to use a lot of colors to make your site look vibrant, make sure it is not overwhelming.
Use High-quality Product Images
Your product image gives visual information to your customers about your products. Therefore, the product images must be clicked well by a professional photographer. They can take high-quality shots and photograph them within context. A blurred product image or one where the product looks distorted and of poor quality may lead to shoppers leaving your store.
Organize Your Menu Navigation
Structuring your menu navigation is an important part of your Shopify store setup process. You must not clutter your menu. Many stores have a cluttered menu bar with too many dropdowns. This creates an inconvenient shopping experience for customers as they struggle to find specific product categories.
Therefore, your menu navigation should show the most crucial wider categories and a dropdown with nested categories.
You can even add a larger dropdown that will look like a page. This will make it easier for shoppers to look at exactly what they want. A large dropdown menu is suitable if you have a large product inventory.
Create Notable Header and Section Images
Your Shopify store’s design must evoke a positive feeling about your store. Whether it is an elegant storefront or a fun storefront, you should add new product images or bestsellers as featured images to certain areas to give an editorial look. This is one aspect of the Shopify setup process that you need to consider if you want to make your store more engaging.
Add Product Reviews and Ratings
It is a great way to show your customers why your products are better than your market rivalries. 77% of shoppers make purchases based on product reviews. By adding product reviews and ratings submitted by your customers, you can let new customers know about the quality of your product and the experience of customers who have purchased from your store.
So, make sure to collect reviews from your past shoppers and feature them on product pages, the store’s homepage, and the cart page. Positive ratings and reviews can create the first positive impression on your customers’ minds.
Make Your Design Mobile Responsive
The COVID-19 pandemic has made mobile dominate online sales, driving 54% (or $659 billion) in sales. Therefore, optimizing your Shopify store’s design for mobile shoppers is important to drive more revenue. Customers who are not impressed with the store experience through their mobile devices are 62% less likely to buy products from your store in the future.
Here are some of the considerations to keep in mind when optimizing your store design for mobile users:
- Buttons should be aligned properly and look appealing.
- The ‘Add to Cart’ button on product pages should be placed above the fold.
- Check if the menu section is not taking up half of the page.
- Images should not look out of shape or cut.
- Images should not be very small.
- Content should be visible and readable.
Adding videos is a great way to make your online store more engaging. Customers are more likely to stop scrolling and take a look at your product videos. Moreover, embedding a video on your landing page can increase your conversion rate by around 80%.
You can create videos for brand awareness; displaying your products and giving a great first impression to your customers. You can add this video to the first header of the page and set it to auto-play as soon as the page is opened.
Make Your Shopify Store’s Design a Memorable One
In addition to the aforementioned tips, there are several other ways you can enhance your Shopify store’s design. A well-designed and optimized storefront ensures that your customers stay longer in your store and purchase more products from you.
It is wise to approach professional Shopify developers who can create a visually-appealing Shopify store design as per the latest design trends. They can also help you with Shopify store setup and customization services to reflect your brand personality.
Hire Shopify experts if you want to make your first-time store visitors fall in love with your store.